No journalist has gotten under TinderвЂ™s epidermis Nancy that is quite like Jo.
In 2015, a tale product product Sales composed for Vanity Fair that probed the dark side of dating apps and hookup culture вЂ” provocatively titled вЂњTinder as well as the Dawn associated with вЂDating ApocalypseвЂ™вЂќ вЂ” went viral. Tinder had not been happy, to place it moderately. The dating appвЂ™s official Twitter account had a general public meltdown, tweeting at product Sales a large number of times next a day in regards to the article.
вЂњThey attacked the piece,вЂќ product Sales recounted in an interview that is recent company Insider. вЂњThey tweeted at me personally over 30 times. Assaulted me in person physically. Attacked my chops since being a reporter.вЂќ Tinder cofounder Sean Rad even did an interview seeking product Sales really, and recommended he previously done opposition research on her behalf.
Rad вЂњsent me personally a personal e-mail and he apologizedвЂќ in the future, product product Sales included, though he declined to do this publicly.
But Sales would not look at the topic of dating apps finished, particularly elements she explored for the reason that article associated with just how women can be addressed on apps like Tinder вЂ” вЂњharassing messages, unsolicited nude images, and all that,вЂќ she stated. Maybe perhaps Not by a shot that is long.
During the time, product Sales had already been wanting to make her documentary that is first had employed a cameraman to film interviews in tandem together with her reporting for a novel on United states girls and social media marketing (American Girls: social networking therefore the key life of Teenagers).